Press
Tightwads and Spendthrifts
Kiplinger
Life’s Extremes: Tightwads vs. Spendthrifts
LiveScience
Financial Biological Determinism
The Atlantic
Black Friday: The Science of Tightwads and Spendthrifts
ABC News
Spendthrifts & Tightwads Are Unhappy
Big Think
Neither a Tightwad Nor a Spendthrift Be
Smithsonian Magazine
Neuromarketing Could Make Mind Reading the Ad-Man’s Ultimate Tool
The Guardian
Is My Brain Making Me Buy Things I Don’t Need?
TLC Family
The Voices in My Head Say ‘Buy It!’ Why Argue? The New York Times
New York Times
This Is Your Brain On Shopping
Forbes
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